B2B operations tool
Brand · social content · weekly briefing
Oatly trends briefing
A weekly briefing that turns TikTok and Instagram trends into a short internal document.
In development · Faster weekly scan · ideas attached to the brand
The challenge
- Weekly trend research was manual. Slow, hard to repeat, easy to skip.
- Trends lived in notes and decks, not as a document the team could act on.
What we’re building
- Briefing format: trend, why it matters, how Oatly could use it, content sketch
- Weekly English document for the internal team on TikTok and Instagram
- Sample briefing in review; next is automating the weekly scan
Results
In progress
Format and sample briefing are in place. Automation of the scan is next.
The pattern
A recurring report that starts from real work, not a generic AI summary.
Sample briefing
How this could help you
Recurring reports
If someone spends a day each week gathering the same update (trends, market notes, competitors), we can turn that into a document that writes itself.
Ideas attached to your brand
Not only what is trending: a first pass at how it maps to your voice, products, and constraints.
05 — Contact
Tell us where you think AI could speed things up
Martijn and Michiel help find where AI makes the biggest difference, and build something that fits your work straight away. Without needing a large AI programme first.