01 — What we do
What we do
Most companies have AI within reach. The next step is putting it to work for real.
Sometimes it’s a quote that takes too long every week. Sometimes a meeting that still needs a write-up, or information stuck in a mailbox. And sometimes Microsoft Copilot is right there, while you mostly use it as a second Google and know there’s more in it.
That’s where we begin: with the work that gets stuck. We find the place where AI makes the biggest difference, build something that fits how you already work, and test it in practice. Until it feels like it belongs, and people actually use it.
02 — Where it already works
Where it already works
Real applications in day-to-day work. Built to use, strong enough to build on.
B2B operations tool
Hen & Co. quote workbench
A personalized quoting tool for a renovation company. From site visit to professional PDF, built around how they already price and write offers.
Faster quoting · clearer documents · less admin drag
View case study
B2B operations tool
Oatly trends briefing
A weekly briefing that turns TikTok and Instagram trends into a short internal document.
Faster weekly scan · ideas attached to the brand
View case study
Consumer mobile app
H2Flow
A consumer iOS app for intermittent fasting and hydration: timer, water logging, science tips, history, and subscriptions.
10k+ users · still growing · generating revenue
View case study
References
References
People we’ve already built with. Short and honest about how it feels in practice.
“I’d been sitting on the idea that AI should be able to help. Martijn recognised the question immediately, and it turned out he was right. We’re already onto the next ideas.”
Tijn
Owner · Hen & Co. Bouw
“The weekly report saves our team a lot of manual work. Every week I get a document in English and in the company brand style. That saves me hours of research and writing presentations.”
Nicu
Social team · Oatly
Sound familiar?
Tell us where it hurts. We’ll look together where AI delivers the most.
03 — How we work
How we work
We start with the work. One clear problem, solved well. From there we build further from practice. That's how AI grows inside an organisation: each useful step makes the next one possible.
- 01
Find one place
What do you do often? What takes too much time? Where is the repetition? We pick one together.
- 02
Build what works
We look at how AI can help and build a first version that fits your work straight away. Sharp enough to use, strong enough to build on.
- 03
Try it in practice
It has to work in your day-to-day. We adjust until it feels like it belongs, not like it was bolted on.
- 04
Visible result
People start using it. They get ideas. Colleagues see what happens and ask questions.
- 05
Build from there
Sometimes one strong application is enough to save hours every week. Sometimes it's the start of a larger line of work. We discover that together, from what already works.
04 — About
About
We are Martijn and Michiel. We translate AI into the daily reality of companies, into the work people do every day.
Build & data
Martijn
Martijn builds what we make. He turns how work runs in practice into something people use every day, built to last.
Commercial & partnerships
Michiel
Michiel helps find the right entry point. He keeps the conversation close to practice, and makes sure what we build actually gets used.
05 — Contact
Tell us where you think AI could speed things up
Martijn and Michiel help find where AI makes the biggest difference, and build something that fits your work straight away. Without needing a large AI programme first.
Partners
Partners
Organisations we work with, or are getting started with.
- Hen & Co.
- Oatly
- H2Flow
